We have created a recipe book consisting of the recipes of the dishes prepared by mothers who competed in the TV show “Bence Benim Annem” presented by Fairy and hosted by Berna Laçin. The book also included the biographies of these mothers who competed alongside with their children as well as the most delicious dishes from around Turkey.
Our client Fox International Channels (FIC) Türkiye came to us with the request to promote their internationally renowned TV series True Blood, The Walking Dead, Fox Crime, American Horror Story and other Fox Life and NatGeo shows in a much interesting and catchy way. Our execution platform was Çırağan Palaca Kempinski Hotel where the Mediacat Felis 2012 Award Ceremony would be held. We used the ballroom where the ceremony was held as the set of these TV shows with actual zombies, detectives, vampires, rain forests, etc. and involved guests with related activities. As a result, this campaign brought C2A a Felis Award in 2013 in the Press and Media category.